Here’s how to create your point of difference on Instagram.

Here’s how to create your point of difference on Instagram.


1. Choose one specific group of people to target

It’s lovely to share holiday snaps, your grocery shop and your dad’s 60th birthday, but you need to think about your ideal follower. What does he / she do? What are there main interests? Where do they spend their time? Write down your ideal customer ‘avatar’ and filter all your content through that to ensure your speaking to your ideal tribe. Rember, it might seem counter-intuitive but you’ve got to:

Niche down to blow up!

2. What is your uniqueness?

What do you want to be known for? Choose one main thing to focus on, and do it slightly differently to everyone else. You don’t have to come up with something that no-one else is offering or re-invest the wheel (TOO HARD!!). Add your own voice + personality to differentiate your brand.
Some epic examples to get your creative juices flowing:

  • @DepthsofBeauty
    Beauty blog (+ now online magazine) focusing on natural products only to de-tox your makeup bag.
  • @VanDerPop – cannabis products + education targeted specifically at women to reduce the stigma.
  • @EmmaKateCo – travel blogger + stationary maker, specifically focusing on whimsical aesthetics for ‘dreamers and wanderlusters’.
View this post on Instagram

[ catch me if you can ] ✨ these past weeks have been such a ride! From a trade show, to a little adventure up to Toowoomba, from my first time in beautiful Western Australia to back home to launch our 2019 planners, a whirlwind visit to China, and then this morning, waking up in Paris. I’ve captured little spontaneous moments as I best could, via stories, but now, I’m really catching a breath and can’t wait to better share more of the stories lived, and these moments in between. Starting here, in the gorgeous Margaret River with dear friends, @sceenrymag @oncewaslost.co x

A post shared by Emma Kate Co. ✨ (@emmakateco) on Sep 6, 2018 at 2:49am PDT

3. Stay laser-focused

People need to know what to expect when they engage with your brand. For example, on my account @thefitfoodieblog, I wouldn’t post fashion advice or makeup tutorials, because I want to be known for nutritious, healthy recipes. Filter ALL your content through your content topic to avoid losing followers and position yourself as an expert.

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4. Bring the value

What can you offer your audience? From experience, I now that motivation, inspiration, recipes and simple nutrition information serve my audience best. ALL my content fits into those categories. I’m giving them HELPFUL content that they can use. If they’re going to spend time looking at your content, it needs to serve a purpose.

Want to know more?

Ultimate guide to mastering instagram



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